Marketing strategy, market intelligence, and AI-native ways of working.
Featured analysis · Strategy & Positioning
Separation can protect a system. What happens when it also prevents people from seeing the whole picture?
Brittney LawrenceQuestions worth asking.
Thinking you can put to work.
Guide · Strategy & Positioning
The question it should answer, the evidence it needs, and the action plan you should receive.
Read the guide ↗
Analysis · Markets & Technology
Different threats raise connected questions about identity, authority, and the evidence buyers need.
Read the analysis ↗On the editorial agenda
Three recurring lines of inquiry, connecting market change to practical decisions.
How AI changes the way marketing teams research, decide, create, and deliver.
What quantum developments mean for security buyers, vendor claims, and market education.
Cybersecurity, connectivity, and resilience across government and critical infrastructure. For the vendors serving these environments and the organizations relying on them.
The person behind ZTM
I’m Brittney Lawrence. I’ve spent more than 14 years building and improving marketing across cybersecurity, identity, networking, AI, and technical markets. Zero to Market is where I share the analysis, methods, and working ideas that come out of that practice.