/* Marketing Mercenaries / Zero to Market */
.problem-examples{margin-top:36px;border-top:1px solid #bac6d3}.problem-example{display:grid;grid-template-columns:1.1fr .7fr 1.2fr;gap:32px;padding:30px 0;border-bottom:1px solid #bac6d3}.example-label{display:block;font:600 .72rem/1.5 ui-monospace,monospace;color:#526174;margin-bottom:12px}.problem-example h3{font-size:1.16rem;line-height:1.4;margin:0}.problem-example p{font-size:1rem;line-height:1.6;margin:0}.brand-tag{white-space:normal}.hero-card .section-kicker{text-transform:none}
.edition{margin:0;background:#f3f5f7;color:#172333;font-family:Arial,Helvetica,sans-serif;-webkit-font-smoothing:antialiased}.edition *,.edition-nav *,.article-masthead *{box-sizing:border-box}.edition h1,.edition h2,.edition h3{font-weight:700;letter-spacing:-.045em;line-height:1.08;margin:0}.edition h1{font-size:clamp(3rem,5.6vw,5.2rem)}.edition h2{font-size:clamp(2rem,3.2vw,3.1rem)}.edition h3{font-size:1.5rem;line-height:1.2}.edition p{line-height:1.65}.edition a{color:inherit}.edition img{max-width:100%;display:block}.edition-wrap{width:calc(100% - 80px);max-width:1200px;margin:auto}.edition a:focus-visible,.edition button:focus-visible,.edition input:focus-visible,.edition select:focus-visible,.edition textarea:focus-visible{outline:3px solid #2456d8;outline-offset:5px}.skip{position:fixed;top:-100px;left:12px;z-index:1000;padding:14px;background:#fff;color:#172333}.skip:focus{top:12px}.edition-nav{font-family:Arial,Helvetica,sans-serif;background:#f3f5f7;border-bottom:1px solid #d7dee7;position:relative;z-index:10}.nav-inner{display:flex;align-items:center;justify-content:space-between;gap:24px;padding:22px 0}.mm-brand{text-decoration:none;color:#172333;display:flex;flex-direction:column;gap:7px;flex-shrink:0}.mm-brand strong{font-size:1.12rem;letter-spacing:-.035em}.mm-brand span{font-size:.69rem;color:#526174}.edition-nav nav{display:flex;align-items:center;gap:26px}.edition-nav nav a{font-size:.85rem;text-decoration:none;color:#172333}.edition-nav nav a:hover{text-decoration:underline;text-underline-offset:5px}.edition-button{display:inline-flex;align-items:center;justify-content:center;gap:16px;background:#2456d8;color:#fff!important;text-decoration:none;font:600 .9rem/1.3 Arial,Helvetica,sans-serif;padding:16px 22px;min-height:48px;border:0;border-radius:4px;cursor:pointer}.edition-button:hover{background:#1944b4}.label{font:600 .73rem/1.5 ui-monospace,monospace;letter-spacing:.035em;color:#526174;margin:0 0 20px}.blue{color:#2456d8}.lede{font-size:1.18rem;line-height:1.65;color:#526174}.button-row{display:flex;flex-wrap:wrap;gap:24px;align-items:center;margin-top:30px}.text-link{display:inline-block;font-size:.93rem;font-weight:700;text-decoration:none;line-height:1.5;padding:10px 0}.text-link:hover{text-decoration:underline;text-underline-offset:5px}.byline{font-size:.8rem;color:#526174;line-height:1.5}.portfolio-lead{padding:64px 0 72px;background:linear-gradient(120deg,#f3f5f7 58%,#e6edf8 58%)}.portfolio-split{display:grid;grid-template-columns:1.14fr 1fr;gap:64px;align-items:center}.portfolio-copy .lede{max-width:490px;margin:24px 0}.portfolio-copy .byline{margin-top:34px}.featured-document{text-decoration:none;display:block}.document-stage{background:#111d30;padding:24px 32px 20px;border-radius:6px;box-shadow:0 24px 50px #111d3020}.stage-label{display:block;color:#c4ef70;font:500 .7rem/1.5 ui-monospace,monospace;margin-bottom:20px}.document-stage img{width:72%;max-height:420px;object-fit:contain;margin:0 auto;box-shadow:12px 12px 0 #ffffff16;transform:rotate(-3deg)}.doc-link{display:block;color:white;font-size:.86rem;margin-top:30px;text-align:right}.featured-context{padding:38px 0;border-top:1px solid #d7dee7;border-bottom:1px solid #d7dee7;background:#fff}.context-grid{display:grid;grid-template-columns:1fr 2fr;gap:32px}.context-grid h2{font-size:1.7rem}.context-grid p{color:#526174;max-width:700px}.credit{display:block;color:#526174;font-size:.78rem;line-height:1.5;margin:14px 0}.edition-section{padding:72px 0}.section-heading{display:flex;align-items:flex-end;justify-content:space-between;gap:40px;margin-bottom:34px}.section-heading>p{max-width:350px;font-size:1rem;color:#526174;margin:0}.support-grid{display:grid;grid-template-columns:1fr 1fr;gap:28px}.support-card{background:#fff;border:1px solid #d7dee7;border-radius:5px;overflow:hidden;display:flex;flex-direction:column}.support-art{height:280px;display:flex;align-items:center;justify-content:center;overflow:hidden}.guide-art{background:#dce9f5;padding:24px}.guide-art img{height:100%;width:auto;transform:rotate(-4deg);box-shadow:10px 10px 0 #17233315}.video-art{background:#111d30;color:#fff;padding:30px 36px;position:relative;display:block;background-image:radial-gradient(circle at 90% 70%,#2456d8 0,transparent 60%)}.video-art .label{color:#c4ef70}.video-art strong{display:block;font-size:2.65rem;line-height:1.05;letter-spacing:-.05em}.play-link{position:absolute;right:36px;bottom:32px;border:1px solid #c4ef70;border-radius:50%;width:60px;height:60px;display:grid;place-items:center;text-decoration:none;color:#c4ef70!important}.support-body{padding:28px 32px;display:flex;flex:1;flex-direction:column}.support-body .label{margin-bottom:12px}.support-body>p:not(.label){color:#526174}.support-body .text-link{margin-top:auto}.award-inline{display:flex;align-items:center;gap:12px;font-size:.74rem;line-height:1.5;margin:6px 0 16px}.award-inline img{width:28px;height:44px;object-fit:contain}.catalog-section{background:#e9eef5}.filter-panel label{display:block;font-size:.83rem;font-weight:700;margin-bottom:10px}.filter-panel input{width:100%;border:1px solid #aab7c6;background:#fff;font:inherit;padding:15px;border-radius:4px}.filter-controls{display:flex;gap:9px;flex-wrap:wrap;margin:18px 0}.filter-controls button{font:inherit;font-size:.83rem;border:1px solid #bdcad8;background:transparent;padding:12px 16px;min-height:44px;border-radius:4px;cursor:pointer;color:#172333}.filter-controls button[aria-pressed=true]{background:#111d30;color:#fff;border-color:#111d30}.filter-count{font-size:.8rem;color:#526174;margin:20px 0}.pf-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.pf-card{padding:25px;background:#fff;border:1px solid #d7dee7;display:flex;flex-direction:column;gap:12px;border-radius:4px}.pf-type{font:500 .69rem/1.5 ui-monospace,monospace;color:#526174}.edition .pf-title{font-size:1.15rem;line-height:1.35;font-weight:700;letter-spacing:-.02em;flex:1}.pf-tag{font-size:.81rem;line-height:1.6;color:#526174;margin:0}.pf-link{font-size:.84rem;font-weight:700;text-decoration:none;display:inline-block;min-height:44px;padding-top:12px;margin-top:auto}.pf-link:hover{text-decoration:underline}.pf-award{font-size:.72rem;color:#304918;background:#eef5e5;padding:5px 8px;align-self:flex-start}.catalog-cover{width:100%;height:170px;object-fit:contain;background:#e9eef5;padding:10px;margin-bottom:8px}.empty-state{padding:24px;border:1px solid #bac6d3;background:white}[hidden]{display:none!important}.edition-contact{padding:80px 0;background:#111d30;color:#fff}.contact-split{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:start}.edition-contact .label{color:#c4ef70}.edition-contact h2{font-size:3.6rem}.edition-contact .lede{color:#c4cdda;max-width:440px}.growth-form{background:#fff;color:#172333;padding:30px;border-radius:5px}.edition .form-row{margin-bottom:17px}.edition .form-row label{display:block;font-size:.8rem;font-weight:700;margin-bottom:8px}.edition .form-row input,.edition .form-row select,.edition .form-row textarea{width:100%;font:inherit;font-size:1rem;border:1px solid #bac6d3;border-radius:3px;min-height:44px;padding:11px;background:#fff;color:#172333}.edition .form-row textarea{min-height:110px;resize:vertical}.edition .growth-form button{width:100%;background:#2456d8;color:white;border:0;min-height:48px;padding:14px;font:600 .9rem/1.4 Arial;cursor:pointer;border-radius:4px}.form-promise{font-size:.74rem;color:#526174}.edition-footer{background:#111d30;color:#c4cdda;border-top:1px solid #ffffff25;padding:36px 0;font-family:Arial,Helvetica,sans-serif}.footer-flex{display:flex;align-items:center;justify-content:space-between;gap:28px;flex-wrap:wrap}.edition-footer strong{color:white;font-size:1rem}.edition-footer p{font-size:.75rem;margin:8px 0}.edition-footer nav{display:flex;gap:24px;flex-wrap:wrap}.edition-footer a{font-size:.82rem;color:#fff;text-decoration:none}.edition-footer small{font-size:.72rem}.ztm-masthead{background:#111d30;color:#fff;padding:30px 0 0}.masthead-line{display:flex;justify-content:space-between;gap:20px;border-bottom:1px solid #ffffff25;padding-bottom:18px}.masthead-line .label{color:#b9c6d8;margin:0;font-size:.68rem}.masthead-title{display:flex;gap:32px;align-items:center;padding:44px 0}.ztm-symbol{display:inline-flex;position:relative;font:900 2.65rem/1 Arial,Helvetica,sans-serif;letter-spacing:-.13em;padding:23px 18px 23px 12px;background:#c4ef70;color:#111d30;flex-shrink:0;border-radius:2px}.ztm-symbol>span{position:absolute;right:5px;top:3px;font-size:1.1rem;letter-spacing:0}.masthead-title h1{font-size:clamp(2.6rem,5vw,4.7rem)}.masthead-title h1>span{color:#c4ef70}.masthead-title p{color:#c4cdda;margin:12px 0 0;font-size:1rem}.topic-line{display:flex;gap:26px;flex-wrap:wrap;border-top:1px solid #ffffff25;padding:19px 0;font-size:.76rem;color:#d7e2f2}.topic-line span{position:relative;padding-left:12px}.topic-line span:before{content:'';position:absolute;left:0;top:5px;width:4px;height:4px;background:#c4ef70}.ztm-feature{display:grid;grid-template-columns:1.05fr 1fr;background:white;border:1px solid #d7dee7}.ztm-feature-art{display:block;background:#111d30}.ztm-feature-art img{width:100%;height:100%;object-fit:cover}.ztm-feature-copy{padding:38px}.ztm-feature-copy h2{font-size:clamp(1.9rem,2.7vw,2.65rem);line-height:1.13}.ztm-feature-copy h2 a,.reading-card h3 a{text-decoration:none}.ztm-feature-copy h2 a:hover,.reading-card h3 a:hover{color:#2456d8}.ztm-feature-copy>p:not(.label){color:#526174;font-size:1rem}.author-line{display:flex;gap:13px;align-items:center;font-size:.8rem;margin:26px 0 10px;line-height:1.5}.author-line img{width:40px;height:40px;border-radius:50%;object-fit:cover;object-position:50% 20%}.author-line small{color:#526174}.latest-section{padding-top:0}.reading-grid{display:grid;grid-template-columns:1fr 1fr;gap:32px}.reading-card{background:#fff;border:1px solid #d7dee7}.reading-card>div{padding:28px}.reading-art{display:block;aspect-ratio:5/3;background:#e3eaf4;overflow:hidden}.reading-art img{width:100%;height:100%;object-fit:cover}.reading-card .label{margin-bottom:14px}.reading-card h3{font-size:1.7rem}.reading-card p:not(.label){color:#526174}.reading-card .byline{display:block}.reading-card .text-link{margin-top:12px}.editorial-direction{background:#e9eef5;padding:60px 0}.series-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:32px}.series-grid article{border-top:2px solid #2456d8;padding:24px 0 0}.series-mark{font-size:1.7rem;color:#2456d8;display:block;margin-bottom:18px}.series-grid h3{font-size:1.4rem;letter-spacing:-.035em}.series-grid p{color:#526174;font-size:.94rem}.ztm-author{display:grid;grid-template-columns:180px 1fr;gap:48px;align-items:start}.ztm-author>img{width:180px;height:205px;object-fit:cover;object-position:50% 20%;border-radius:5px}.ztm-author h2{font-size:2.2rem}.ztm-author p:not(.label){max-width:730px;color:#526174}.article-masthead{padding:24px 0;border-bottom:1px solid #d7dee7;display:flex;justify-content:space-between;align-items:center;gap:20px}.article-masthead a{display:flex;align-items:center;gap:14px;text-decoration:none;color:#172333}.article-masthead .ztm-symbol{font-size:1.6rem;padding:15px 12px 15px 8px}.article-masthead>span{font:500 .7rem/1.5 ui-monospace,monospace;color:#526174}.ztm-article article.wrap{max-width:840px}.ztm-article .title{font-size:clamp(2rem,4vw,3rem);letter-spacing:-.035em}.ztm-article .article-body{max-width:720px;margin:auto}.ztm-endnote{border-top:2px solid #2456d8;padding:28px;background:#e9eef5;margin-top:44px;font-size:1rem}.ztm-endnote strong{font-size:1.3rem}.ztm-endnote a{color:#2456d8;font-size:.88rem;font-weight:700}.ztm-article .nav-inner{max-width:1200px}.ztm-article .edition-nav nav .edition-button{padding:13px 18px}.ztm-article{margin:0}
@media(max-width:1000px){.edition-wrap{width:calc(100% - 48px)}.edition-nav nav{gap:16px}.portfolio-split{gap:30px}.portfolio-copy h1{font-size:3.5rem}.contact-split{gap:36px}.ztm-feature-copy{padding:28px}.pf-grid{grid-template-columns:repeat(2,1fr)}.problem-example{gap:24px}.masthead-title{gap:24px}}
@media(max-width:720px){.problem-example{grid-template-columns:1fr;gap:19px}.example-label{margin-bottom:5px}.nav-inner{flex-wrap:wrap;gap:18px;padding:18px 0}.edition-nav nav{width:100%;justify-content:space-between;gap:10px;flex-wrap:wrap}.edition-nav nav a{font-size:.76rem}.edition-nav nav .edition-button{padding:12px;min-height:44px;gap:5px}.edition-wrap{width:calc(100% - 36px)}.portfolio-lead{padding:38px 0 44px;background:#f3f5f7}.portfolio-split{grid-template-columns:1fr;gap:32px}.portfolio-copy h1{font-size:clamp(2.8rem,10vw,4rem)}.document-stage{padding:23px}.document-stage img{max-height:340px;width:auto;max-width:80%}.context-grid{grid-template-columns:1fr;gap:4px}.context-grid h2{font-size:1.5rem}.edition-section{padding:44px 0}.section-heading{align-items:start;flex-direction:column;gap:18px}.support-grid,.reading-grid,.ztm-feature,.contact-split,.series-grid{grid-template-columns:1fr}.support-art{height:245px}.support-body{padding:25px}.pf-grid{grid-template-columns:1fr}.edition-contact{padding:44px 0}.edition-contact h2{font-size:2.7rem}.growth-form{padding:24px}.masthead-line{flex-direction:column;gap:6px}.masthead-title{align-items:flex-start;gap:18px;padding:30px 0;flex-direction:column}.masthead-title h1{font-size:2.9rem}.masthead-title p{font-size:.93rem}.masthead-title .ztm-symbol{font-size:2rem;padding:18px 16px 18px 10px}.topic-line{gap:14px 20px;font-size:.7rem}.ztm-feature-art{aspect-ratio:5/3}.ztm-feature-copy{padding:25px}.ztm-feature-copy h2{font-size:2rem}.latest-section{padding-top:0}.reading-card h3{font-size:1.55rem}.editorial-direction{padding:44px 0}.series-grid{gap:22px}.series-grid article{padding-top:20px}.series-mark{display:none}.ztm-author{grid-template-columns:1fr;gap:24px}.ztm-author>img{width:100px;height:112px}.ztm-author h2{font-size:1.8rem}.footer-flex{flex-direction:column;align-items:start;gap:22px}.article-masthead>span{display:none}.edition h2 br{display:none}.button-row{gap:14px}.ztm-article .edition-nav nav .edition-button{padding:12px;font-size:.76rem}.edition-footer nav{gap:20px}}
@media(prefers-reduced-motion:reduce){*{scroll-behavior:auto!important;transition:none!important}}

@media(min-width:1001px){.portfolio-copy h1{font-size:clamp(3rem,4.6vw,4.6rem)}}